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Project 4: IM Kora

IM Kora is a sports news platform covering football and other sports. The goal was to rapidly grow their audience and online presence through data-driven content and SEO strategies.

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Challenges




Low brand awareness in a highly competitive sports media space.


Content was published inconsistently with no clear strategy.


Poor engagement rates across social channels.

Solutions


Built a data-driven content strategy targeting trending sports topics and keywords.

Created an editorial calendar to ensure consistent, high-quality content publishing.

Optimized content for making them highly shareable on other social media profiles and feeds.

Optimized content for making them highly shareable on social media.

Results

1

Grew followers by 85K in just 2 months.

2

Expanded reach to 7 million users.

3

Increased engagement rate by 378%.




Tools Used:

Google Trends, Meta Business Suit, Metricool

Project Duration:

2 Months

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Customer testimonial


Rating

"After Ibrahim started reviewing and optimizing our posts, we noticed a significant increase in both reach and engagement. Now we have a real audience that actively interacts with every post."

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Founder of IM Kora

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