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Project 2: NAWA Digital

NAWA Digital is an e-commerce store specializing in digital products. The goal was to grow their organic traffic and reduce dependency on paid ads.

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Challenges




Heavy reliance on paid traffic with minimal organic presence.


Product pages were thin on content and poorly optimized.


No structured content strategy to target buyer-intent keywords.

Solutions


Developed a targeted keyword strategy focused on buyer-intent search terms.

Rewrote and optimized product and category page content.

Built a content calendar with supporting blog articles to drive topical authority.

Seeing efforts after developing a targeted keyword strategy and optimizing product and category page content

Results

1

Increased organic search traffic by 30% in 6 months.

2

Reduced paid traffic dependency by 20%.

3

Improved keyword rankings for product-related terms.




Tools Used:

Google Search Console, Google Analytics, SEMrush, Moz

Project Duration:

8 Months

NAWA Digital website's main page

Customer testimonial


Rating

"His SEO strategy helped us dominate competitive keywords we had been stuck with for years. Organic traffic grew steadily month after month."

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Founder of NAWA Digital

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